Excellent point. But then they'll be competing downmarket with the growing ranks of established manufacturers. Various people here already cross-shop Hyundai/Genesis and BMW i4. I think we all know the general public hasn't yet realized they are not doing these long road trips all the time, and in a multi-car household, a maximum of one car needs to be ICE.
Plus to me the 400 mile EPA range of the Touring really means 200-300 since I'll be driving in colder weather and definitely not hypermiling