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When we're talking about marketing here, what we're really talking about is brand awareness. Tesla had high brand awareness very early on because they were the big dog in the EV space. Now there are numerous companies in the EV space (including some legacy American companies) so it is harder to...

I haven't followed it closely, but I believe Lucid has hired some marketing heavyweights recently. You're steering an ocean liner here--it takes a while to turn the boat in a new direction.

Yes, but that's how you discover fun new places!

I've tried getting an answer to this in various threads without luck, so I thought I'd ask directly here. Occasionally, my Air GT fails to unlock as I approach. When this happens, I jiggle the key FOB in my pocket and the car unlocks immediately. This works 100% of the time. My question is: Why...

You wanna make sure you’re getting a valid referral code because they can only be used four times a year. Otherwise the referral will be rejected. I would check with someone through a direct message and confirm that their referral code is working before I was submitted to a sales advisor. I...

I think that when someone comes in here with questions or frustrations about their new Lucid purchase and is seeking insight, it is a whole different situation and someone who comes in here on their first post and just trashes the company up and down. People in the former category get lots of...

I have 19s on my AGT, and honestly I feel like the car overpowers the tires from time to time. I got the 19s for comfort and range, and they are very good for day-to-day, but I don't take many road trips and am thinking maybe I should be on 20s.

What's unclear to me is the language "terminate your lease early." So if you make all your lease payments and purchase your car by paying the residual amount, that is considered early termination? You've fulfilled all your financial obligations under the lease.

I wonder about the shake to wake thing. I have an Air, and on the few times it is slow to wake up, I jiggle the FOB in my pocket and the car wakes up immediately. I didn't know this was an actual thing.

PPF on a leased car? No way.

Yeah I see this happening with me, too. The more I use it, the more comfortable I am with it.

I got my AGT about two months ago. I bought it sight unseen. This is the second car in a row I've bought sight unseen, and both cars have turned out great. I feel you can learn just about everything about a car online via Youtube and auto forums, so I am willing to forgo a test drive. I know...

I'm not worried about anything. I have no dog in this fight. I am interested in why people who bought the car also bought the company. Not sure what you're after here.

Ummm..thank you for the off-topic challenge due to my question. FWIW I did lease because of the heavy EV depreciation.

I see that some people who buy Lucid Airs/Gravities also buy the company's stock. When I decided to get a Lucid Air, I knew there was some risk the company might not survive as an ongoing concern, so I didn't want to double my risk by buying Lucid stock. If the company goes belly up, the car's...

I got an AGT, despite the doom and gloom about the FOB and a host of other mostly software related problems. The car is FANTASTIC! Is it perfect? No, but no other cars are. It is way, way better and more refined than my Audi E-tron GT, and much better than I thought it would be based on what I...

My Air was miffed at me when I was using HFDA while admiring the interior lighting. It is actually very cool, but I usually never see it because I'm looking at the road. Well HFDA doesn't want me admiring the lighting while it is driving lol.

Are you saying it is reading speed limit signs incorrectly, or not seeing them at all? FWIW, my Air is always giving incorrect speed limits

Acronyms are always in caps. We're in a car forum. No one is talking about anything but cars.

It gets a steady diet of electrons :)