QUESTION Why is it so difficult to buy a Lucid?

torvald27 said:

He said that they have hired folks who are not passionate about the brand and those folks have treated sales like a necessary evil. They are working on fixing that in addition to service.

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Adnillien said:

This is a bit over the top. The salaries for the sales associates is not all that much compared to the overall cost of selling. I can tell you that all of the sales associates that I have met in Scottsdale own with an Air or a Gravity. They must be getting paid a good wage to afford that even with a good employee discount. This is exactly what you want in a sales force since. As owners they know the car very very well. I seriously doubt that Fisker sales associates owned any Fisker cars so you comparison to Fisker is way off the mark.

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doubletwist said:

Hell I'm getting burnt out in tech and I'd be tempted take a position selling Lucid's as I am pretty passionate about the product. I am a terrible sales person if I don't believe in the the products but I wouldn't have a problem there. Only question is if I could make enough to make up for losing my tech industry salary and benefits! That and having to commute to Dallas.

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Mooncusser said:

This is perhaps my greatest hope with the new management.

My sense is that the original management were all engineers. The good thing about that is that they built a really well engineered vehicle. (Even if QC has had issues). The bad thing about that is that they really didn't know how to build out the marketing, sales and service aspect of the company.

Lucid is suffering due to that lack of attention now.

My personal sales experience was good is some aspects, bad in others. The initial sales associate (in NYC) was very good. Stayed with me, addressed all of my questions, followed up afterwards to get me to test drive, then helped set up a test drive in NJ where my wife could drive the Gravity as her first ever EV driving experience. (Driving an EV for the first time in NYC traffic was not an appetizing experience for her). When I told the first salesperson that we liked the car but wouldn't be ready to transact for a couple of months, she was fine with that - and followed up in two months to see if she could do anything!

With that said, my sales experience in NJ was lackluster at best, and my purchase experience was definitely mediocre with a lot of the issues others have noted in this thread.

Interestingly, at about the same time as we started thinking about Lucid, another friend of ours (Bergen County, NJ) said they were looking at buying an EV. As might be expected based on their income level, she said they were looking at Rivian. I said we were looking at Lucid. She had never heard of Lucid. (A theme I still get when interacting with the general public). Based on my recommendation, she scheduled a test drive at Lucid's Rutherford, NJ center. She did the test drive. Liked the Gravity, but it might be a bit big for her. However, do you think she ever got follow up from anyone at Lucid? ..... (The good part of this story is that her experience at Rivian was almost as bad). Result - they still don't have a new car.

My sense - the DTC sales model is fine. However, when you are trying to sell a $100,000 car to a demographic that is generally going to be wealthier and often older (my friend and I are both in our 50s). That generation does not like a buying experience all online. Lucid (and Rivian) need to be much higher touch if they want to successfully sell to that market.

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Mooncusser said:

This is perhaps my greatest hope with the new management.

My sense is that the original management were all engineers. The good thing about that is that they built a really well engineered vehicle. (Even if QC has had issues). The bad thing about that is that they really didn't know how to build out the marketing, sales and service aspect of the company.

Lucid is suffering due to that lack of attention now.

My personal sales experience was good is some aspects, bad in others. The initial sales associate (in NYC) was very good. Stayed with me, addressed all of my questions, followed up afterwards to get me to test drive, then helped set up a test drive in NJ where my wife could drive the Gravity as her first ever EV driving experience. (Driving an EV for the first time in NYC traffic was not an appetizing experience for her). When I told the first salesperson that we liked the car but wouldn't be ready to transact for a couple of months, she was fine with that - and followed up in two months to see if she could do anything!

With that said, my sales experience in NJ was lackluster at best, and my purchase experience was definitely mediocre with a lot of the issues others have noted in this thread.

Interestingly, at about the same time as we started thinking about Lucid, another friend of ours (Bergen County, NJ) said they were looking at buying an EV. As might be expected based on their income level, she said they were looking at Rivian. I said we were looking at Lucid. She had never heard of Lucid. (A theme I still get when interacting with the general public). Based on my recommendation, she scheduled a test drive at Lucid's Rutherford, NJ center. She did the test drive. Liked the Gravity, but it might be a bit big for her. However, do you think she ever got follow up from anyone at Lucid? ..... (The good part of this story is that her experience at Rivian was almost as bad). Result - they still don't have a new car.

My sense - the DTC sales model is fine. However, when you are trying to sell a $100,000 car to a demographic that is generally going to be wealthier and often older (my friend and I are both in our 50s). That generation does not like a buying experience all online. Lucid (and Rivian) need to be much higher touch if they want to successfully sell to that market.

Click to expand...