OK...but let's be real. Hiring Alix likely signals strife among management, lenders, and Saudi PIF. Yes, Alix advises on a lot of things: operating efficiency, marketing, product selection, etc (been there). But hiring them now seems to be about finanial restructuring, and at least the bluff of Chpt 11 to squeeze the lenders. Lucid is in a tough spot: likely in default of loan agreements giving the lenders the right to call the loans. CH11 would give them protection, but poses a huge marketing red flag. It's come to hardball time, and to me the future of the company comes down to how much more time/$ the Saudis are willing to invest.