My personal take (this is all opinion and "reading tea leaves"):
Lucid needed a big restructure. It is a company built by engineers that delivered what they are good at - leading class engines and automotive handling. However, the need to shore up the non-engineering aspects of the company.
I have a new GGT and love it. It's probably the best car I've ever owned in terms of performance and handling. It's also my first EV, and has convinced me that I will probably never go back to gas. However, they have their software issues, and I definitely think that have sales, marketing and service issues.
When I drive around I generally get two comments on the car - "what is that?", which indicates a marketing problem - or a comment along the lines of amazement and "wow! How cool is it to be one of the first people to have one of those!" (Said by a hotel valet in Atlanta that thought I had the first Gravity in Atlanta. I told him I had just driven it down from NYC and they were amazed at the range and how "cool" the car was.)
What I take from this is that they have built a great car - but they need to iron out all of the production problems, software issues - and they really need to publicize the car more. When people see it and experience it, they love it. I just don't think people are seeing it enough.
Service also definitely needs an upgrade - both in terms of customer and mechanical. When I picked up the car, the experience was "fine". Not amazing, just fine. I didn't feel like I was getting the newest, coolest thing out there - and I actually think it can lay a reasonable claim to being one of the newest and coolest things out there. That experience needs to be improved.
All in all - I think they have a great product, but they need a team that can really smooth out the "rough" edges and get their great, solid product more into the mainstream. We'll find out soon if this is the group to do that. I'm hopeful, but time will tell...