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That is, unless there is someone ready to go and we just don't know it yet.
My opinion is the CTO role at lucid is a bit ceremonial. He's built a great engineering team with knowledge that exceeds his at different facets (note he points to the team and knowledge of the whole instead of the...
Exactly, I was driving my Air today and was thinking, wow this is a moment in time. A piece of fine art that existed outside of the confines of classic consumer mass market capitalism that perhaps will not exist again for a while.
It was avant guard and refreshing. I was an early supporter...
I am totally bummed today because Peter + PIF backing implied there was the runway to "do things right". Well obviously that is not true anymore because they are looking for a change in direction. Perhaps it was wishful thinking as reality is setting in. I am a big fan of Peter's vision and...
Welcome to the Lucid movement!
(This referral code is not maxed) – Currently at 0 uses for 2025
Name: Patrick Wang
Referral code: SU5XF4DI
Use my referral link (code: SU5XF4DI) to buy the award-winning Lucid Air and get up to $1,250 vehicle discount or rebate...
Welcome to the Lucid movement!
(This referral code is not maxed) – Currently at 0 uses for 2025
Name: Patrick Wang
Referral code: SU5XF4DI
Use my referral link (code: SU5XF4DI) to buy the award-winning Lucid Air and get up to $1,250 vehicle discount or rebate...
Might be a little involved to add the midbasses :)
https://lucidowners.com/threads/lucid-air-aftermarket-hifi-upgrade-summary-and-quality-configuration-of-the-factory-audio.4647/
I don't think the base stereo has stereo midbasses. Only 9 drivers (4x mid/tweeter L/R front, rear + 1x 8" woofer) all off on 1 Class D amp. Thus will have no body. Its about as base as you can get. It's really an optioning strategy if you don't care about audio you can save a few $$...
I am totally sold on Atmos at 2.5.0. You have to find the right masters: A well mastered track can do things that just can't be done in stereo, and that's even without gimmicky effects / moving sound objects. If you take something as simple as a small ensemble (4 singers OR 4 instruments) the...
How do you mean chassis in this case?
Do you mean the undercarriage / drive platform?
The aluminum shell is clearly going to be smaller. I can’t imagine a midsize with gravity’s wheelbase.
That will come in time. Lucid is only in its 3rd year with a car in the market. Everyone else has had much much longer to get exposure.
I remember when the Model S first came out, it was the same thing. Very interesting and unique design. The non-car people were like wow what is that...
It's a bit of a catch 22. You actually don't want your authentic brand ambassadors to tow the company line. You need to keep your individual perspective and identity to be authentic, otherwise it starts to sound like propoganda and people tune it out. Unless of course your angle is propoganda...
Read this and you'll start to see Lucid's pivot in marketing, you'll see some similar themes.
https://timcalkins.com/2015/07/how-porsche-builds-its-brand/
Many of you have have attended a Lucid owners club event lately. This is a relatively new brand experience. Zak Edson pivoted to take on...