LETS BRAINSTORM....

[Macrocosmcwh]

If you were CEO of Lucid ((Now in order to play this game you have to THINK LIKE A CEO NOT AN OWNER)) give me your top 5 things you would do to increase revenue quickly. Think like you were brought in to SAVE LUCID you need to RAISE CASH through RETAIL quickly. What would you do?

For me:
1. Sell Upgrades to owners (suspension performance wraps PPF wheels).
2. Increase referral bonus include free charging or something like this.
3. Sell COVERAGES ie warranty glass tire/wheel ((broker))
4. Accessory sales (car care branded items)
5. GET THE LOWER PRICED SUV OUT then ANNOUCE INCREASE IN PRICE OF AIR AND GRAVITY ((INCLUDE SOME EASY TO DO UPGRADES body-wheels-performance))

 

[Chrome]

If the goal is to sell more vehicles (whose owners can then take advantage of points 1 & 4), I think it's critical that the keyless access situation is resolved as quickly as possible. Nothing turns someone away from a car faster than "I can't get into the damn thing." I've driven many passengers in my Air; every single time, these people had to deal with a delay before being able to open their door. Everyone can laugh it off in the moment, but it sticks with them. The first impression from 10ft away is "Wow," and the first impression from 0ft away is "Huh, what's the matter with it?" I can only imagine they're thinking "If unlocking the doors is a finicky process, that really opens the door to any other potential problems."

Watch/read a review for a 2022 Air, see them discuss the access issues.
Watch/read a review for a 2026 Air, see them discuss the access issues.

How in the hell is this possible?

But you know what? Seeing as how they don't seem too interested in expanding their Service Center coverage, or expanding their Mobile Service availability (or capability, given the downgrade from a incredibly versatile Mercedes Sprinter van to a Gravity), perhaps it's better that they keep the number of Lucid vehicles on the road right where it is. Their service personnel need to be twiddling their thumbs, hoping someone will bring in their car for an annual maintenance today, not telling customers "It'll be three weeks before we can take a look at it. Here's a 270HP Enterprise rental you can get familiar with in the meantime."

 

[GoFast]

If you were CEO of Lucid ((Now in order to play this game you have to THINK LIKE A CEO NOT AN OWNER)) give me your top 5 things you would do to increase revenue quickly. Think like you were brought in to SAVE LUCID you need to RAISE CASH through RETAIL quickly. What would you do?

For me:
1. Sell Upgrades to owners (suspension performance wraps PPF wheels).
2. Increase referral bonus include free charging or something like this.
3. Sell COVERAGES ie warranty glass tire/wheel ((broker))
4. Accessory sales (car care branded items)
5. GET THE LOWER PRICED SUV OUT then ANNOUCE INCREASE IN PRICE OF AIR AND GRAVITY ((INCLUDE SOME EASY TO DO UPGRADES body-wheels-performance))

Bake sale ?

 

[Coyote]

I come from a service background. We all used to say that Sales gets the first order, and service gets all the rest at any given location/customer.

They have GOT to fix service if they have any hope of being successful long term.

 

[socktucker]

But you know what? Seeing as how they don't seem too interested in expanding their Service Center coverage, or expanding their Mobile Service availability (or capability, given the downgrade from a incredibly versatile Mercedes Sprinter van to a Gravity)

They just laid service people off!

I bet you anything they sold themselves some Gravities for service to hit some goal. Car dealers do that too when they’re a few cars off a stair step goal the service department suddenly needs new loaners

For real tho, there’s gotta be something we don’t know about. Even common sense stuff they don’t do. It can’t be because somebody said they can’t sell high margin add ons.

Again, they are running the thing like a company not concerned about staying in business.

 

[hmp10]

If the goal is to sell more vehicles (whose owners can then take advantage of points 1 & 4), I think it's critical that the keyless access situation is resolved as quickly as possible. Nothing turns someone away from a car faster than "I can't get into the damn thing." I've driven many passengers in my Air; every single time, these people had to deal with a delay before being able to open their door. Everyone can laugh it off in the moment, but it sticks with them. The first impression from 10ft away is "Wow," and the first impression from 0ft away is "Huh, what's the matter with it?" I can only imagine they're thinking "If unlocking the doors is a finicky process, that really opens the door to any other potential problems."

Two of the most basic things in the act of driving are to get into the vehicle and start it up. Lucid has been struggling with this since 2021 and still hasn't found the answer.

Any CEO who comes out of the gate focusing on anything other than fixing this might as well bend his initial efforts to how best to shut the company down. A third model launch like the first two will toll the beginning of the end and render anything else the CEO does moot.

 

[BS8899]

Two of the most basic things in the act of driving are to get into the vehicle and start it up. Lucid has been struggling with this since 2021 and still hasn't found the answer.

Any CEO who comes out of the gate focusing on anything other than fixing this might as well bend his initial efforts to how best to shut the company down. A third model launch like the first two will toll the beginning of the end and render anything else the CEO does moot.

@hmp10 is right on! Reliable locking/unlocking and starting up the car are the two most basic things.

I do not let my son and daughter drive my Lucid on their own for exactly those reasons. I am perfectly fine if my son and daughter drive my AGT when I am with them. I can see a likely scenario where they took the AGT on a night out and can't get the car to unlock or start after wards. It is a safety issue. And Lucid (and some owners on this forum) continue to treat it as a small quirk. It isn't!

 

[martinjlm]

If you were CEO of Lucid ((Now in order to play this game you have to THINK LIKE A CEO NOT AN OWNER)) give me your top 5 things you would do to increase revenue quickly. Think like you were brought in to SAVE LUCID you need to RAISE CASH through RETAIL quickly. What would you do?

For me:
1. Sell Upgrades to owners (suspension performance wraps PPF wheels).
2. Increase referral bonus include free charging or something like this.
3. Sell COVERAGES ie warranty glass tire/wheel ((broker))
4. Accessory sales (car care branded items)
5. GET THE LOWER PRICED SUV OUT then ANNOUCE INCREASE IN PRICE OF AIR AND GRAVITY ((INCLUDE SOME EASY TO DO UPGRADES body-wheels-performance))

I'll apologize in advance for being critical of the list. If I were CEO this is the list I would expect to get from my Head of Marketing. It's a good list, just not one that a CEO should be spending time on. I think a CEO should be thinking about things like

• Considering new markets for entry. By new markets I'm talking geographically.
• Considering new partnerships such as getting contractual arrangements with ride-sharing companies and considering features / apps that can deliver transactional revenue. Lucid is already doing these, so I feel good about those efforts.
• Consider options for using some of the as-yet unutilized capacity at the Arizona plant. Either do contractual builds for other automakers (Chinese?) or allow accessory manufacturers space to affix their products to Lucid products pre-delivery so that the service centers don't have to do it.

 

[Ampere]

If the goal is to sell more vehicles (whose owners can then take advantage of points 1 & 4), I think it's critical that the keyless access situation is resolved as quickly as possible. Nothing turns someone away from a car faster than "I can't get into the damn thing." I've driven many passengers in my Air; every single time, these people had to deal with a delay before being able to open their door. Everyone can laugh it off in the moment, but it sticks with them. The first impression from 10ft away is "Wow," and the first impression from 0ft away is "Huh, what's the matter with it?" I can only imagine they're thinking "If unlocking the doors is a finicky process, that really opens the door to any other potential problems."

Watch/read a review for a 2022 Air, see them discuss the access issues.
Watch/read a review for a 2026 Air, see them discuss the access issues.

How in the hell is this possible?

But you know what? Seeing as how they don't seem too interested in expanding their Service Center coverage, or expanding their Mobile Service availability (or capability, given the downgrade from a incredibly versatile Mercedes Sprinter van to a Gravity), perhaps it's better that they keep the number of Lucid vehicles on the road right where it is. Their service personnel need to be twiddling their thumbs, hoping someone will bring in their car for an annual maintenance today, not telling customers "It'll be three weeks before we can take a look at it. Here's a 270HP Enterprise rental you can get familiar with in the meantime."

I've owned my Air Touring for over three years and never had an issue unlocking with the keyfob.

 

[hmp10]

And Lucid (and some owners on this forum) continue to treat it as a small quirk. It isn't!

And the fact that Lucid started Gravity deliveries with this issue indicates that they still didn't get it. And the fact that it's continuing -- and even gotten worse for some since 3.5.1 -- indicates they still don't.

As a stockholder I feel as if I'm on the shore shouting at a bunch of Lucid execs in a barrel who can't hear me over the roar of the water as they run the rapids toward a waterfall dead ahead.

 

[hmp10]

I've owned my Air Touring for over three years and never had an issue unlocking with the keyfob.

There was hardly an auto journalist who reviewed the Air and then the Gravity who didn't run into this problem. And as an owner of five Lucids (three of which I still have), I've been seeing it off and on for over four years . . . with the Gravities being even worse than the Airs on this score.

 

[BS8899]

And the fact that Lucid started Gravity deliveries with this issue indicates that they still didn't get it. And the fact that it's continuing -- and even gotten worse for some since 3.5.1 -- indicates they still don't.

As a stockholder I feel as if I'm on the shore shouting at a bunch of Lucid execs in a barrel who can't hear me over the roar of the water as they run the rapids toward a waterfall dead ahead.

There is none so blind as those who will not see! But they are having the thrill of their lives! Riding barrels over the Niagara Falls was in vogue some years ago!

 

[socktucker]

I've owned my Air Touring for over three years and never had an issue unlocking with the keyfob.

Fob is like the only reliable entry on my Air too

 

[tarator]

No offense, but the starting list is laughable.

I was thinking what can the CEO do better, but nothing comes to mind at this point. In the last 6 months Lucid looks too catatonic. Maybe it's in a coma? Frankly, IMHO, it's unlikely to come out of it.

 

[BS8899]

No offense, but the starting list is laughable.

I was thinking what can the CEO do better, but nothing comes to mind at this point. In the last 6 months Lucid looks too catatonic. Maybe it's in a coma? Frankly, IMHO, it's unlikely to come out of it.

Sad, but true! Lucid needs to get back to basics and address the engineering and customer concerns. The aloof Timothée Chalamet ads are detected from reality and counter-productive!

Lucid has the engineering foundation of making great products. But it took the wrong forks in the road to emphasize on exaggerated specs (e.g., efficiency, range, DDPro, etc.) that led to disappointments. Address the fundamental issues of locking/unlocking the car, real energy efficiencies, reliable hands-off driving, service centers, etc. are keys to Lucid's survival,

Executing and delivering on fundamentals (best-in-class economy, range, self-driving, service, reliability, etc.) are the lasting binds to loyal customers.

 

[tarator]

Sad, but true! Lucid needs to get back to basics and address the engineering and customer concerns. The aloof Timothée Chalamet ads are detected from reality and counter-productive!

Lucid has the engineering foundation of making great products. But it took the wrong forks in the road to emphasize on exaggerated specs (e.g., efficiency, range, DDPro, etc.) that led to disappointments. Address the fundamental issues of locking/unlocking the car, real energy efficiencies, reliable hands-off driving, service centers, etc. are keys to Lucid's survival,

Executing and delivering on fundamentals (best-in-class economy, range, self-driving, service, reliability, etc.) are the lasting binds to loyal customers.

Let's be honest, Lucid has a single customer they care about: PIF. Anybody else is irrelevant for them.

 

[Leftlane]

Their main problem is they don’t feel constrained by money. Do you think if they didn’t have the sugar daddy PIF that they would be paying for rental cars for multiple weeks for a 2 hour service appointment? They don’t value the money so they don’t focus on efficiency. It seems so obvious to me, but as CEO I would immediately put an end to the nonsense and halt the launch of the midsize until the Air and Gravity were working as expected and the service centers were expanded dramatically. Otherwise you just continually compound the problems you already have.

The launch of Cosmos and Earth is going to sink the company.

 

[BS8899]

Their main problem is they don’t feel constrained by money. Do you think if they didn’t have the sugar daddy PIF that they would be paying for rental cars for multiple weeks for a 2 hour service appointment? They don’t value the money so they don’t focus on efficiency. It seems so obvious to me, but as CEO I would immediately put an end to the nonsense and halt the launch of the midsize until the Air and Gravity were working as expected and the service centers were expanded dramatically. Otherwise you just continually compound the problems you already have.

The launch of Cosmos and Earth is going to sink the company.

Sad, but true!

 

[hmp10]

A video review of a 2026 Air Touring went up 14 hours ago by a reviewer with 1.8 million subscribers. And, wouldn't you know it . . . he discussed key fob issues he was having.

The Air has been in production four and a half years, and Lucid still can't get the fob to work reliably. It's become an indelible part of their reputation, now reinforced by the Gravity.

 

[Macrocosmcwh]

Thank you everyone for participating! Great stuff! Glad I got everyone talking!!