In deciding to launch a car company into a world where there was no shortage of product, Atieva enlisted a man, Peter Rawlinson, who understood that it was a pointless exercise unless this new car could offer a combination of power, handling, efficiency, and space utilization that no one else did: not the Germans, not the Japanese, not yet the Chinese, and not the Americans in the guise of the budding EV dominance of Tesla.
And Peter Rawlinson was, perhaps uniquely, the man with the background to do it, having held top-tier engineering jobs at Jaguar, Lotus, and Tesla where he was the engineering brains behind the 2012 Car of the Year -- the original Tesla Model S.
And he succeeded. The Lucid Air quickly racked up glowing reviews and an astonishing array of automotive awards, both domestically and internationally. And, although generally less realized, the Air became and remains the best-selling car in the category of luxury EV sedans. (Four years after purchasing an Air Dream Performance it remains the best overall car I've ever owned, still solid as a rock and with an exterior and interior that looks as if it left the factory last week.)