We ran across a couple of Rivians, truck and SUV, parked on the side of the PCH just south of Elk, CA. They appeared to be shooting a photo shoot or commercial. Theroad was partially blocked off with police only letting traffic dog one direction at a time. It was close to sunset and they were on a bend in the road overlooking the ocean. Just after the curvy stretch was a parking area with a sign that said “crew”.