Really? Can't name a Navigation Favorite?

[Smorgasbord]

Seems like such a basic feature. For businesses, if you search and find them by their name, that name is stored (eg, "Camp Roberts Southbound"), but for private people you have to search by address, and then that address is how they're listed.
Can you imagine a phone where your favorites were stored by their actual phone number instead of the name of the person having that phone number?
Cray cray bad.