I get that - loaners should be of equal or better caliber, not arguing that. Plus it gives the company a chance to impress you enough to want to upgrade. Years ago the the BMW dealership always gave me a loaner one class above whatever I was driving, just to make me see what I was missing. I thought that was smart and it caused me to spend more money with the company. But - you didn’t say it, Steve did - Rogue is the equivalent of a Yugo? I know he’s joking but come on.
IS SERVICE AND BRAND EQUITY
