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    New Ad Campaign

    ....., and?
  2. P

    New Ad Campaign

    I suspect this is only the opening salvo -- " We told you this is the best damn car. Now, we'll show you how and why." Expect a campaign, not a stand-alone spot. But, you were in the business so you know the deal.
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    Hunting wild Lucid Airs

    Great. Thank you.
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    Hunting wild Lucid Airs

    Really? That side by side is Black!!? I definitely need to adjust the color balance of my screen. :) Curious, how have you used the racks? Easy install?
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    Hunting wild Lucid Airs

    ? The ZR in the side by side image has roof racks, the one in the driveway does not. Same car?
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    Wind noise

    Unfortunately, it's not only wind noise, it's cold outside air.
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    Countdown to Orders Clock

    Who gets first dibs on ordering?
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    Are the 2025 builds getting better?

    I might have missed this, but have you done a test drive?
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    Seeking Input from Lucid Owners - Help Us Innovate for Your Needs!

    A light inside the glove compartment for searching at night time.
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    This is why i have trouble with self-driving in general

    Sorry, I get it. Just a little slow tonight. 😞
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    Lucid Owner Experience Event Oct 26th

    The October 26th Tysons event is not a rally. Here is the invitation to Owners, which includes reference to prospective owners, as well: "On behalf of Lucid Motors, you are invited to attend a Lucid Owners Club event on Saturday, October 26, 2024. The event will take place at the Lucid Studio...
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    Looking for opinions on the 21" wheels

    Well, San Diego roads and weather are a far cry from those in the DC area (as you note). There's no need to disagree, per se, the contexts are simply different. I, too, don't favor the 21" wheel look, but do miss the tighter drive experience. A 19" with the road grip of the 21s -- heaven!
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    My GT battery degradation

    Not sure how consistent this is. I also have 30,000 miles on my 520 EPA rated DE. Today, the 100% SOC was showing a range of 451 miles. Plan on querying the SC on this condition.
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    Happy 3rd Anniversary Dreamers!

    Not-True-But-Wish-it-Was Statement from Newark, CA: ========= EMBARGOED FOR RELEASE ON OCTOBER 30, 2024 FOR IMMEDIATE RELEASE: Three years ago today, the first of 520 North American EV enthusiasts demonstrated their commitments to the future of automotive design and engineering when they took...
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    2.4.0 / 2.4.2 / 2.4.3 / 2.4.4 OTA

    Suspect something in those OTAs proved to be incompatible with the camera hardware on some trims. My cruise control would not enable after 2.4.2 and the SC could not complete the camera recalibration protocol. Tried 2 new cameras from different production batches which also failed. Awaiting...
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    Photos of the Lucid Air Sapphire

    Yours?
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    SOLD Virtually Unused DE-P 21" Summer Wheels/Tires and Aero Inserts

    Only 520 DE's in North America, I understand. I really wanted to keep them since those wheels and the Eureka Gold color are the only distinguishing characteristics of the Lucid Air Dream Edition. But, I just don't like the low profile look and I have no plans to sell the car.
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