Search results

I am totally sold on Atmos at 2.5.0. You have to find the right masters: A well mastered track can do things that just can't be done in stereo, and that's even without gimmicky effects / moving sound objects. If you take something as simple as a small ensemble (4 singers OR 4 instruments) the...

How do you mean chassis in this case? Do you mean the undercarriage / drive platform? The aluminum shell is clearly going to be smaller. I can’t imagine a midsize with gravity’s wheelbase.

That will come in time. Lucid is only in its 3rd year with a car in the market. Everyone else has had much much longer to get exposure. I remember when the Model S first came out, it was the same thing. Very interesting and unique design. The non-car people were like wow what is that...

It's a bit of a catch 22. You actually don't want your authentic brand ambassadors to tow the company line. You need to keep your individual perspective and identity to be authentic, otherwise it starts to sound like propoganda and people tune it out. Unless of course your angle is propoganda...

Read this and you'll start to see Lucid's pivot in marketing, you'll see some similar themes. https://timcalkins.com/2015/07/how-porsche-builds-its-brand/ Many of you have have attended a Lucid owners club event lately. This is a relatively new brand experience. Zak Edson pivoted to take on...

Production adaptation now is non trivial as you pointed out. Not only is there more automation now but the assembly of evs is different. They are basically built like airplanes. The aluminum is laser cut to size, pressed, glued, fastened, hemmed, baked to get body in white. To offer...

There was a statement before about gaining cult brand status. Cult brands exist when they become an identifiable defining part of someone’s lifestyle that even others from the outside can obviously see. Thought experiment: in what way could lucid become a lifestyle brand? They are pushing...

While no direct comp, my assessment is Lucid's positioning is basically a a Porsche - Benz right now, but with a limited product line / not yet the reach to go down to value. If you look at the Taycan as a comp for the Air, the Air has way more utility and comfort. One can argue that the...

Agree it likely did not come from a disciplined marketing strategy. The frameworks are just there to describe components of the go to market. Model y was about to be botched with crazy things by the steering yolk until the Tesla management team threw Elon the Cybertruck to play with instead...

Actually Tesla's approach is pretty well explained by "conventional marketing wisdom" Product: Let's say model Y. Basic spartan interior, nothing fancy on ride, but tech forward. They are cutting costs on the physical qualities and focusing on experience / software. It's like a toyota...

Hey all, Great discussion! The thing that everyone is talking about is advertising and promotion, which is just one facet of marketing. (Albeit the one you see) To unpack the idea behind what they could do better, we need to look at the underlying other factors to see where we agree /...

What is a paid auto show vs not paid? I was at naias in 2014 when model x was unveiled, chatted with franz von holzhausen.

So I've been reading lots of thread about of Lucid can do better on marketing, but nothing strategic about what they could actually be doing better. We hear a lot of tactical they shoulda have done this, but nothing rolling up to a real consistent go to market strategy. Don't get me wrong, I...

The factory is way out there and really not setup for public tours. You basically need private chaperones. Also what you see in there are actual trade secrets so controlling information dissemination gets harder even with NDAs.

Probably shouldn’t, but I can tell you it was discussed at a lucid owners event with a lucid engineering staff member. The discussion included how it’s not trivial to up convert the voltage at the desired amperage without bulking up the wunderbox.

Gravity will have increased charge rate on legacy superchargers. The previous limitation was a design decision for Air to support legacy CCS chargers that were 400v for which there wasn't that many so investing a lot to have that backward compatibility wasn't worth it. With access to...

I have not gotten pushed the update, I am very curious to know what they changed. Hoping that they improved the digital source quality at the minimum, maybe they improved the upmixing algorithm? Since my system was retuned after the factory tune any general tuning would not benefit from just...

Didn’t have to do a w9 either. But maybe because I covered my own airfare? Dunno if others had to do it.

Didn't get 1099'ed. It's an experience, so no tangible value transfer. I guess they buy you doughnuts and lunch haha. When i got flown as media in my auto blogging days by GM and the like, i never got 1099'ed for the comped flights and hotels. Also i did not get charged sales tax (referral...

Air black was a metallic black, gravity will be a flat black. (Note the different black names)