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Every automaker has swag and marketing. Even the automaker famous for having a fatwa against paid advertising and no PR department.

You can't "sell" from a factory. Unless a subsidiary onsite has a dealership license. You can legally pickup a vehicle at any US car factory. Federal law says automakers can't discount destination charges. Everybody pays the same exact thing whether pickup is in Hawaii or at the factory...

Lucid is 10 years behind Tesla. So potentially will take longer to impact the legacy OEMs in a substantial way. I see the Lucid psychographic closer to MB and Audi than BMW. I hope Lucid's reputation for build quality is so good they disproportionately take from Lexus . :)

I love everything about my girlfriend. Except her personality.

BMW CEO still dragging his feet on BEVs. Wants multipowertrain platforms instead of bespoke BEV platforms. Leading to inferior BEVs Publicly advocating for ICE in Europe. Which leads me to believe the Quandt family supports this position. The Tesla psychographic almost perfectly aligns...

I would wager Lucid chances of selling and servicing cars in the US market in 2045 is greater than BMW's.

He is the richest non-head of state on the planet. By $38B over Bezos. As of right now. Because his successes far outway his failures. I am not planning on sleeping from LA to NYC in a Tesla anytime soon. But I ain't betting against Musk either.

Tesla has made no such admission. It has told regulators that FSD is currently a Level 2 ADAS. Elon Musk said on Wednesday Tesla earnings call that he would be shocked if Tesla FSD does not drive safer than a human by the end of 2022. Pre-market TSLA is down 1.43% as of this post.

Things are rarely linear. Tom used 117. I gave the AGTs 112 not 111. So I gave the AGT an extra 4.3 miles to account for a little less weight. At steady speed aerodynamics is far more important than weight.

1) Jay knows a thing or two about cars. 2) He represents his audience very well. A group Lucid is targeting. Wealthy dudes over 50 that spend lots of money on cars but so far have not spent a great percentage of their auto budget on BEVs. Open to buying BEVs but not BEV evangelist.

Dreams have 118 kWh available packs. AGTs have 112 kWh available packs. 112 x 4.3 = 481.6 miles

Most people not living there won't know that means DC Maryland Virginia.

I am quite sure when you tell a European or Asian " I bought a large American SUV" and "I bought a large SUV" they have two distinct images in their minds. One of these is not like the Other. I don't think the goal is to sell many Gravitys to Parisians, Romans, or Tokyoites. Gravity...

If both are extremely well executed for NVH, the 3 box design will do better. The liftback will have bigger storage area for larger items.

The Gravity will be fractionally longer if at all, same width, and a few inches taller(5-6"). Peter's insistence on efficiency. Pictures of Gravity to me resemble a Ford Flex more than "large American SUVs." The big difference will be a two box design yielding much more interior room.

Rivian has 71k. For a pickup and 7 passenger SUV. We are living in a Pickup and SUV world. 17k for 3 box sedan is fantastic IMO. Model S and EQS are liftback 5 door sedans. So is the coming Celestiq. Peter thinks first product defines the brand and wanted a 3 box sedan to define Lucid...

The only thing I would want from the EQS in the Air is the go and brake pedals. The 3 screens in 1 hyperscreen feels like a visual assault. The EQS's discothèque lighting is way way over the top.

Tesla Model 3 was #2 in the UK https://cleantechnica.com/2022/01/06/tesla-model-3-was-2nd-best-selling-car-of-any-kind-in-uk-in-2021/ Bolt fires where the result of their prismatic cells having 2 different manufacturing defects. Lucid uses 2170 cells like Tesla Model Y/3 and Rivian...

Musk re-opened the Tesla Fremont factory after most automakers opened their US factories against the wishes of 1 unelected county level bureaucrat. The rate of Covid inside Tesla's Fremont factory was/is lower than the surrounding Alameda County. There is no law against yoke steering devices...

This is just silly. Comparing a production car to a concept car. You can give a concept any numbers you wish.