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    Will marketing finally make a turn? Ex Hyundai executive hired by Napoli

    For premium products like Air and Gravity, marketing a lifestyle is the correct approach. They both realistically have marginally better utility than cars that are far cheaper. The same can be said for any offering from ultra premium car brands. Marketing utility on mass market vehicles like...
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    Gravity HUD question

    Looks sharp! Thanks for sending
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    Gravity HUD question

    Congrats! A little off topic, but do you have any more pics you can share? I've been having trouble finding any pics of the white/stealth with the mid-sized wheels.
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    Air conditioning impact on range

    Was the car outside in the heat before you got in? For shorter trips AC will have an outsized impact as it works to cool down the car.
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    Kim Java - Preview Gravity?

    My guess is yes because they're trying to move towards a subscription model. For all we know the base price for the Gravity may increase to accommodate this extra hardware. I wouldn't jump to conclude you're getting the short end of the stick. If you hadn't gotten the package when you got the...
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    22"/23" Wheels in the Northeast

    Thank you all for your input! Just to close the loop here, I'm going to go with the 20"/21" wheels, but don't plan on using the stock all seasons. Will do PZ4s in the summer with Vredestein Wintrac Pro+ in the winter.
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    Target $0

    At this point their only potential catalysts over the next 6 months are (1) reveal of Cosmos with a clear production timeline, (2) meaningfully improved margins in Q3/Q4, (3) commencement of robotaxi service, (4) release of point-to-point on Gravity. None of those things are happening in at...
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    Kim Java - Preview Gravity?

    My guess is the upfront purchase option for DDPro2 will get removed for the 2028 MY Gravity (correspondingly, all Gravity will have DDPro2 hardware) and there will be no upfront option for Cosmos at launch. I highly doubt they'd make you pay for a subscription service if you've already purchased...
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    Kim Java - Preview Gravity?

    At this point a lot of folks won't drive something without FSD/FSD equivalent, but with Tesla only offering the 3 and Y, I'd imagine many are willing to give up automatic city driving for more luxury, comfort, speed and practicality. Based on the video, it seems like Kim's husband is in the...
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    Is The 2027 Air Announcement Imminent?

    I think there will always be demand for a seven-seater SUV. A large sedan, perhaps less so. I'd expect they ultimately update the Gravity down the line so that it's essentially an extended version of the midsize platform to keep costs down. So somewhat like Tesla's MYL, but hopefully with much...
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    Gravity Delivery Discussion

    I'm in NY and sales tax has always been added to my monthly lease payments. However, for Lucid I was required to pay it all upfront.
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    Saw My First R2 In Miami Today

    I have to say, I really like the R2 but the range on it is rough. Being in the Northeast, driving with any pace in the winter (e.g. when I go skiing) will result in very underwhelming range. I really was considering it, but between that and the mediocre charging rate it's kind of a non-starter...
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    Blended Braking

    Right, but it should help with braking performance because less heat should be generated by the brakes each time you use them.
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    Blended Braking

    I just want to make sure my understanding of Lucid's braking strategy is correct: While hitting the brake pedal does not engage regenerative braking, it doesn't disengage it either. In other words, if you have high regen on and you hit the brakes, you're now combining max regen with whatever...
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    On the fence

    Probably raising capital after Cosmos release. Bad time to raise when stock price is this low.
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    2027 Genesis GV90 Leaked Ahead of Debut with 310-Mile Range and Coach Door Model

    I like it. Not for me but seems like good car to be driven in.
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    Anyone Tried Hands Free on Really Curvy Roads?

    The Air struggles at higher speeds on curves. It'll just stop turning. That said, I tend to drive 10-15 over. If you stick to the speed limit it generally does ok on the sharper curves.
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    Kim Java - Preview Gravity?

    This timeline sounds right to me. I don't disagree that FSD 14 is a lot better than FSD 12. My point was that they progressed quickly once FSD 12 was released, and new tools allow them to progress even quicker today.
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    Is The 2027 Air Announcement Imminent?

    Article summary here: https://electrek.co/2026/08/19/lucid-2027-air-ev-lineup/
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