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Reality Check: Air Pure Promo Ad

donfenn

donfenn

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I have been seeing Lucid Air $699 lease promo going through my social media feed.. However the photo appears to show a glass roof Grand Touring with 21" wheels..

Maybe they should show the Air Pure you can actually lease for $699, rather than the top of the line versionl one which leases for twice as much...
 
donfenn said:
Of course, but the brand manager for the account at the ad agency should know what is being advertised.
Click to expand...
whatever it is....the issue with Lucid is what (attributed to the Nixon era) is called a "credibility gap". Lucid must deliver what they promised.

I hope Napoli rights this ship.

Lucid is a fine vehicle if they actually deliver what was promised. The vison is fine. But the execution wasn't there!

If there is one marching order Napoli should give to the troops, it is to deliver what you promised right-out of the gate!
 
BS8899 said:
whatever it is....the issue with Lucid is what (attributed to the Nixon era) is called a "credibility gap". Lucid must deliver what they promised.

I hope Napoli rights this ship.

Lucid is a fine vehicle if they actually deliver what was promised. The vison is fine. But the execution wasn't there!

If there is one marching order Napoli should give to the troops, it is to deliver what you promised right-out of the gate!
Click to expand...
And on a simpler level, it just creates immediate disappointment by anyone who thinks that’s the car you get for $699.
 
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