Can you share who "we" are?we project robust sales figures,
Can you share who "we" are?we project robust sales figures,
Yes, but…the GGT isn’t $100,000….some of the best features, (imho), are dynamic handling, SSPro, 7 seats, true leather seats, etc…so it’s not $100,000.Haha! What I meant was, if they keep pushing those aggressive sales with 0 APR and low lease payments on the 2027 models, they'll end up just like some of us are saying here—they'll have more sales.
The problem with BMW, Mercedes, etc. is they make compromises in order to use the same platform for both their ICE and EV vehicles for cost savings. Lucid optimizes for EV only, and the results are night and day. Maybe that’s what Lucid meant with “compromise nothing.” How many EV’s from traditional manufactures still retain the middle transmission hump, no frunk storage to speak of, useless 3rd row seats for adults, and other design choices that apply only to ICE vehicles?[…] It’s an amazing car, I just don’t think there’s enough demand at this price point for a “new” brand versus folks who buy BMW, Mercedes, etc mainly for the name and they want a BEV.
Agree 100%. But I’ve said this before on here. My sense is most folks don’t cross shop and include Lucid at all. They are BMW or Mercedes or Cadillac or Porsche owners and buyers. Lucid doesn’t even show up on their screen and/or it doesn’t have the brand cache they want. Period. It’s the challenge of being a new brand in a world with a LOT more EVs than when Tesla started and it was effectively the only choice versus a Nissan Leaf.The problem with BMW, Mercedes, etc. is they make compromises in order to use the same platform for both their ICE and EV vehicles for cost savings. Lucid optimizes for EV only, and the results are night and day. Maybe that’s what Lucid meant with “compromise nothing.” How many EV’s from traditional manufactures still retain the middle transmission hump, no frunk storage to speak of, useless 3rd row seats for adults, and other design choices that apply only to ICE vehicles?
There is nothing on the market that can compete with the Gravity and Air when it comes to the combination of range, performance, practical passenger & cargo space, and quiet/luxury/comfort/technology. If you are willing to give up one or more of those facets, sure, other EV’s are available on the market. However, if you want it all, there is no other vehicle that comes close.
I am 5’8” and find getting in and out of the Air hugely annoying when I’ve had it as a loaner. I am not old. My kids also complain it’s just too low. I pulled up to a Corvette and I was markedly lower.In my Air
Nobody says there’s no room in the back seat
Nobody says it won’t fit in the trunk, or frunk for that matter
No one says it’s uncomfortable
Whatever quirks it has remaining make no difference to me at this time
Granted purchasing second hand GT vs new Touring gave me a better cost benefit but still
Same, almost 6 feet and I hit my head on the doorframe getting in and out of the Air almost every single time. Maybe with longer term driving but having driven one for a little over a week (10 day Turo rental) I did it constantly, including when I was dropping it off.I am 5’8” and find getting in and out of the Air hugely annoying when I’ve had it as a loaner. I am not old. My kids also complain it’s just too low. I pulled up to a Corvette and I was markedly lower.
Look, amazing car and the Air is a great performer, but no idea how folks use it as an everyday driver. I hit my head falling in and climbing out and tried several seat positions. That said, I am very glad it works for so many people as Lucid needs it to sell.
Sorry, off topic.
Lucid needs the Gravity to sell. Period. Whatever they need to do to get more out there so people see how amazing they are!
I'm 5'11". It took me about 3 days to figure out and get used to the right motion for getting in and out and I don't ever bump my head any more.I am 5’8” and find getting in and out of the Air hugely annoying when I’ve had it as a loaner. I am not old. My kids also complain it’s just too low. I pulled up to a Corvette and I was markedly lower.
Look, amazing car and the Air is a great performer, but no idea how folks use it as an everyday driver. I hit my head falling in and climbing out and tried several seat positions. That said, I am very glad it works for so many people as Lucid needs it to sell.
Sorry, off topic.
Lucid needs the Gravity to sell. Period. Whatever they need to do to get more out there so people see how amazing they are!
Still disagree despite your long explanation. You say it should be on par with German luxury marques, yet they are not perfect. Your double standards are quite obvious.I think you are wrong, because price absolutely matters. Price is what centers these cars in the top tier luxury class (excluding the ultra luxury Rolls & Bentley class). If the Gravity Grand Touring was a $95K car, we would be praising its value alongside other luxury cars like the Vistiq or EX90. Conversely, if Hyundai slapped a $120K price tag on the Ioniq 9, folks would expect better materials, audio, performance, range, etc. At $120K, Lucid and the Gravity's maturity issues are glaring. I think Lucid is playing with an out-of-date playbook that would have worked ten years ago, but is struggling today. There are too many competitors with high quality products and ownership experiences.
About 10 years ago, the Tesla Model S was selling for around $85K. That was roughly the same price as a BMW 7 Series. This is around $123K in today's dollars, coincidentally, the same price as a Gravity Grand Touring today. The 7 Series then and now is regarded as one of the top dogs of automotive luxury (excluding the ultra luxury class). The 2015 Tesla was not that a car great from a luxury standpoint. The support experience was rough, the cars were not built with the same high-level materials or craftmanship as a BMW 7 Series, the design was plain, and they had software and hardware problems. But the Model S offered a truly unique experience that nothing else offered, all the BEV stuff we know and love: supercar performance in a comfortable sedan, no gas stations, almost no regular maintenance, and they were rare and grabbed attention. So, some people were willing to spend BMW 7 Series luxury money on a Model S for its unique experience and overlook the issues. The Model S outsold the 7 Series back then. Today, the Model S is gone and there are many electric vehicle competitors at every price point. When the Model S ceased to be relevant in its luxury price class, it was deleted.
Lucid is asking premium luxury money for a car that has the problems of a 2015 Tesla. And the marketplace has many alternatives that do not share its issues with table stakes expectations. BMW is selling more 7 Series cars in the US than all of Lucid's sales. Tesla's sales in 2015 dwarf Lucid's sales today. Lucid is positioning the Gravity and Air in the highest tier of the luxury class and is charging luxury class money for them. But Lucid and the Gravity are not performing at that luxury class to justify the price to the pocketbooks of luxury buyers. The Gravity would have sold like gangbusters in 2015, but luxury buyers have higher expectations today. The Gravity is a great car, but it cannot sell at the volume Lucid needs in this luxury price tier until they can solve for more of those "bests" that luxury buyers expect. As Lucid works through its teething pains, it will achieve more of the "bests" that justify the price, but they are not there yet.
From my quick list of "bests" above, these are the areas Lucid needs to improve to have an earned position in its luxury price class. (These would not have been limiters for a luxury BEV in 2015, because the market had different expectations then.)
- Best support - Lucid is among the worst at service and support in the country.
- Best dependability - Lots of trips to the shops and odd behaviors still.
- Best pedigree - Lucid is still building its pedigree, but it has a long way to go before luxury buyers see it the same as brands like BMW, Mercedes-Benz, Audi, and Lexus.
- Best audio system - The Gravity and Air need an ultra premium offering that competes with the top tier systems in this luxury class.
- Best tech package - They still have a few kinks to work out with PaaK, HUD, etc.
Well, there you go. I am not a sedan or coupe guy. Haven’t driven anything like that in over a decade.I'm 5'11". It took me about 3 days to figure out and get used to the right motion for getting in and out and I don't ever bump my head any more.
Yes, it's a pretty low car, certainly more difficult to get in and out of than an SUV, but I'm finding it BARELY any more difficult than any other sedan/Coupe I've ever owned (Daihatsu Charade, Nissan 200Sx, Nissan Altima, Acura TL, Honda Civic, Honda Accord, Subaru Impreza, VW Jetta, Infiniti G37X, Toyota Camry, Toyota Avalon...)
Honestly my biggest complaint about getting in and out of the vehicle is the woefully inadequate detents that make it hard to get the door to a place where it stays open and doesn't try to close on my legs as I try to get in and out.
The height of entry doesn't even register in my mind any more.
My neighbor did in fact wind up taking a short term lease on an Ioniq 9 after just missing a great deal on a Gravity Dream. They're both reasonable choices at their respective price points...I'm not sure too many serious prospective Gravity GT buyers even look at the Ioniq....
It is not double-standard or bias. It is just simple data and observation. @zoomzoom's post above and its observation are spot on. We all wholly agree on this. "The Vistiq loses HANDILY in every single category other than price. Driving, comfort, luxury, passenger space, and OMG storage. They were so far apart that they aren't even comparable vehicles."Still disagree despite your long explanation. You say it should be on par with German luxury marques, yet they are not perfect. Your double standards are quite obvious.
You are getting Lamborghini Urus performance, almost Porsche Cayenne type handling, in the most spacious 3 seater that is not a bus, with the best efficiency, charging speeds and range. Did you even know that the Gravity charges faster at Tesla superchargers than a Tesla?
And to say, but it costs 100k so it should be perfect? You got your priorities all mixed up.
Your expectations need to be realistic! Gravity out of date tech? That says it all! Thank you for amusing me today!
The forum won't let me edit the above post... It looks like Good Car Bad Car may have missing or erroneous data in Lucid's monthly sales numbers. So, here is a quarterly view based on Cox Automotive's Electric Vehicle Sales Report data. More fun with tables and charts...What do you think is holding Gravity sales back? (Monthly sale data from Good Car Bad Car.)
What I see here is Gravity sales on the increase and the competition, aside from R1S, on the decrease. Not a coincidence. Of course price matters but the Gravity is an obviously and objectively a superior product to go along with the price tag. Any other car on this list has at least one if not multiple enormous concession compared to the Gravity. Many people looking in the luxury >$100k category would pay an extra $10k or $20k over the competition if it meant a better car. Frankly, I and I'm sure others would pay an even larger margin rather than suffer a life with the Vistiq (see my prior anecdote above). The horror! (truly)