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Layman perception

gaskiller said:
My roofer saw my Lucid Air.

“I heard they have software problems but looks like they are improving. Would like to get one but I am worried they will go bankrupt”

Sums up what the C- suite needs to do to sell more cars.
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Yeah, roofers are pros when it comes to leaks! ;)
 
gaskiller said:
...“I heard they have software problems but looks like they are improving. Would like to get one but I am worried they will go bankrupt”...
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That's exactly what 3 different high-level professional friends said to me. They don't know each other and have completely dissimilar interests and backgrounds. None asked many questions about my car.
 
TahoeMichael said:
Releasing Cosmos is the only way to really address that. There's no chance they're going to sell enough Airs and Gravities to run cash flow positive, much less profitable.
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I think it'll take two midsized models and a few years to hit that point.
 
I think the rollout may be challenging at first, and it's likely they'll encounter some issues before refining the process. On top of that, marketing has never been Lucid's strongest area, so I wouldn't expect demand to ramp up immediately.

I'm not trying to be negative—it's simply based on how the company has operated so far. If Lucid makes it to 2030, I believe the growth potential from that point onward could be significant. That may sound optimistic to some, but I genuinely believe the company is here to stay and has what it takes to survive.

The main reason I remain confident is that, despite all the negative headlines over the years, Lucid has never backed away from its long-term investments or strategic projects. Instead of cutting innovation or canceling major initiatives, they've focused on restructuring their workforce and improving operational efficiency. To me, that's the behavior of a company planning for the long term rather than one preparing to give up.
 
Ultimately Lucid’s viability will come down to how it fits into the PIF’s Vision 2030 plan and objectives. You can’t really evaluate the future prospects of the company without understanding the goals of its primary funding source. And the biggest criticism of the PIF is its lack of transparency.
 
It's awfully optimistic to be talking about EV profitability when your first model came out 4 years ago and the current climate is horrible. I agree that long term outlook is more favorable providing that PIF sticks with the company. Of course, the biggest wildcard is how long China will be kept out of the US market...
 
And full disclosure, when my friends ask about Lucid, I tell them the best thing to do at this moment is to lease the Gravity. You get the pleasure of driving the best minivan, uh I mean SUV (sorry Borski😅) in the world. while minimizing depreciation and the possibility of having an Fisker Ocean on your hands...
 
Interesting story from the roofer… very few, if any people I encounter even know what Lucid is.

I think getting their name out there is 100x more important than overcoming some negative info that a tiny sliver of the population may have heard.
 
I'm not sure I'd label your roofer a layman based on that interaction. In my experience, the layman's first question is "What kind of car is that?" followed immediately by "Who makes Lucid?" then eventually "Oh, so it's vs. Tesla."
 
Northpointe said:
Ultimately Lucid’s viability will come down to how it fits into the PIF’s Vision 2030 plan and objectives. You can’t really evaluate the future prospects of the company without understanding the goals of its primary funding source. And the biggest criticism of the PIF is its lack of transparency.
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Agree... Cash flow is expected to run dry before the Cosmos has any meaningful sales volume, so Lucid will have to count on a new round of PIF funding by June or so
 
In my 13 months of ownership, I have met a grand total of ONE person who had ever even heard of Lucid. THAT'S the problem. Who's worried about a car company they've never heard of, selling a car they've never seen, going out of business?
 
Solomente said:
In my 13 months of ownership, I have met a grand total of ONE person who had ever even heard of Lucid. THAT'S the problem. Who's worried about a car company they've never heard of, selling a car they've never seen, going out of business?
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You should expand your circle of contacts...j/k😅
 
the layman doesn't even know what Lucid is
I have had so many people ask what my car is
 
I get surprised looks when I tell folks it's made in the USA...they think it's a Chinese import. Marketing of the brand has completely missed the mark.
 
I do think they need a steady monthly drip of teasers for the Cosmos to generate awareness, keep top of mind etc. Lots of people know about the IX3 and EX60 coming. I am not a fan of big hype releases unless you are capable of delivering everything (all trims, all features and a fully baked car, service) within 3 months.
 
illopp00 said:
I do think they need a steady monthly drip of teasers for the Cosmos to generate awareness, keep top of mind etc. Lots of people know about the IX3 and EX60 coming. I am not a fan of big hype releases unless you are capable of delivering everything (all trims, all features and a fully baked car, service) within 3 months.
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That’s a bit of a double edge sword. Because right now perspective buyers that might consider future vehicles, and are familiarizing themselves with the company, would see press releases like “we have enough cash to last us into next year.” They would also discover software and service issues that are still being sorted out. Short term the company needs to focus on execution to give credibility to future growth.
 
illopp00 said:
...I am not a fan of big hype releases unless you are capable of delivering everything (all trims, all features and a fully baked car, service) within 3 months.
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FWIW, the EX60's top trims are expected to ship approximately one year after its mid- and lower-range trims. Right now, Volvo is shipping the mid trim EX60 to customers who pre-ordered the lowest trim, because that trim isn't ready.
 
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