Marc Winteroff out

We do tend to drift down tangential paths, yes. That was already happening halfway down page 1 of the thread. Here we are 6 pages later (now discussing something that's not even remotely tangential). 🤷‍♂️
Off track? Nah. Clearly this thread is about Winteroff 🙄
 
I believe what Silvio Napoli is doing is the right move. You can’t remain stagnant and hope things will fix themselves.

Management failed to execute and deliver where it mattered. Between the seat issue, growing unsellable inventory, stop-sales, and production halts, there were clear operational challenges and accountability seemed limited.

I’m hoping he can straighten things out and get the company moving in the right direction again.

One thing worth noting: Lucid reduced around 18% of its workforce in AMP1, but at the same time they appear to be ramping up hiring aggressively in AMP2. To me, that suggests they are reallocating manpower toward areas that matter most for the next phase of growth rather than simply cutting costs.

We need to look at the full picture and read the entire scene before drawing conclusions.
 
I believe what Silvio Napoli is doing is the right move. You can’t remain stagnant and hope things will fix themselves.

Management failed to execute and deliver where it mattered. Between the seat issue, growing unsellable inventory, stop-sales, and production halts, there were clear operational challenges and accountability seemed limited.

I’m hoping he can straighten things out and get the company moving in the right direction again.

One thing worth noting: Lucid reduced around 18% of its workforce in AMP1, but at the same time they appear to be ramping up hiring aggressively in AMP2. To me, that suggests they are reallocating manpower toward areas that matter most for the next phase of growth rather than simply cutting costs.

We need to look at the full picture and read the entire scene before drawing conclusions.
Yeah, and I've noticed a few Lucid employees on LinkedIn talk about how they've relocated from the US to Saudi Arabia to support AMP2
 
They represent a small share of the auto market though. Most automakers include it, at least from what I've seen. EV or ICE should be irrelevant for something like dependable audio feeds.

Do Tesla and Rivian have better connectivity, or do they suffer frequent drops too?

I'm very glad that Lucid added Android Auto (as most automakers do). It's been a godsend as a workaround the native problems.

I don't find Tesla and Rivian to be the sole alternatives. Ford, GM, Hyundai, Kia, Toyota, Porsche, Audi, VW, and many others make up the bulk of the auto market.
Of course there are many others in the marketplace. I compared to Tesla and Rivian because they are direct competitors of Lucid in the pure EV space. My point is that Tesla has done very well selling EVs without SiriusXM antenna or HUD.

I have owned many Mercedes, Porsche, Cadillac over the years and none of them had PAAK. Just a simple key fob.
 
If demand wasn’t that great, why did Winteroff continue to produce that many vehicles? And then you have to give massive incentives to sell, reducing earnings. Looks like past management was trying to reach production goals so released unfinished products, poor sales, then huge incentives to get them out the door. Customers get used to incentives.

This seems backwards to me. I’m glad old management is gone.
 
If demand wasn’t that great, why did Winteroff continue to produce that many vehicles? And then you have to give massive incentives to sell, reducing earnings. Looks like past management was trying to reach production goals so released unfinished products, poor sales, then huge incentives to get them out the door. Customers get used to incentives.

This seems backwards to me. I’m glad old management is gone.
True, I'd rather see less incentives, simplified options with more standard stuff for helping with support and manufacturing and then you get more desirable specs in inventory to move...
 
If demand wasn’t that great, why did Winteroff continue to produce that many vehicles? And then you have to give massive incentives to sell, reducing earnings. Looks like past management was trying to reach production goals so released unfinished products, poor sales, then huge incentives to get them out the door. Customers get used to incentives.

This seems backwards to me. I’m glad old management is gone.
Catch-22. Lucid need revenue, and the only way to do that is by making and selling product. They invest billions in development and production and need a payout from that.

~20k vehicles a year is not really all that many, even for luxury models like Lucid's. I suspect they would have sold them all if not for all the execution problems. That really set them back and damaged the brand when instead they should have gotten a big boost from the Gravity.

Granted, their timing sucked too, with the Gravity being released at a time when EV demand in the US tanked (down 20% overall), and softened in many foreign markets too. Look at the billions in write-offs on EVs by Ford and GM and most of the others recently. At least legacy still has over 90% of their market intact. Lucid only has the struggling EV market.

Kind of a double-whammy right now -- tough market conditions + their own execution failures.
 
True, I'd rather see less incentives, simplified options with more standard stuff for helping with support and manufacturing and then you get more desirable specs in inventory to move...
I think they are moving to standardization in some aspects with the 27 models (Gravity is all I can speak to). My sales advisor told me a lot of items that were optional on my 26 are being packaged into bundles on the 27’s. Thus removing some micro customization I think.
 
And the choice to reinvent the wheel on many routine things that didn't need to be. It's much of the "easier" stuff they screwed up on (like the fobs). They dialed in the hard stuff (drivetrain, vehicle aerodynamics, efficiency, etc), but then dropped the ball on the easy stuff they should have just used proven tech for.

When you can't get the damn doors open, it leaves a really bad impression. Every day.
When you can't get the audio to play because of bad connectivity and they left out an SXM antenna like most cars...
When you can't see the HUD because they chose to build their own from scratch...
Etc etc.

If they'd have just used proven tech for those types of things instead of trying to reinvent them, the complaints would have dropped by a ton.
I agree on the antenna
My guess on the simple stuff is it was considered simple so not a huge focus
 
It’s literally the only down stock in my portfolio. I have a rule not to feed the losers that I have broken twice previously for Lucid. But I’m going to do it again! That’s how much I love my car.

I dollar cost average and today this is my only stock positive on day.
 
If demand wasn’t that great, why did Winteroff continue to produce that many vehicles? And then you have to give massive incentives to sell, reducing earnings. Looks like past management was trying to reach production goals so released unfinished products, poor sales, then huge incentives to get them out the door. Customers get used to incentives.

This seems backwards to me. I’m glad old management is gone.
This isn't how automotive manufacturing works. You can't just treat an assembly line like a water faucet. Automotive manufacturing is a high fixed cost game driven by economies of scale. Slowing down a line or cutting production skyrockets your per unit costs, wrecks supplier agreements (which usually have strict minimum volume penalties), and destroys your margins far worse than an incentive ever would.

Furthermore, Lucid isn't acting in a vacuum. Practically every EV and luxury legacy automaker is throwing heavy incentives at cars right now to move metal in this macro economic environment. It's an industry-wide demand hurdle, not a “management didn't know what they were doing” problem. It just hits Lucid harder because they’ve only got 2 models.
 
I'm hopeful that Mr. Napoli's efforts to have a more direct reporting organization will move the company toward more money and resources to the areas that need it most. Napoli is certainly taking responsibility - I'm giving him the benefit of the doubt.

Aligning production with demand - EXCELLENT! :). What on earth was the second shift making, anyway? Seems like allot of inventory on hand already.
On the flip side, there is exactly one 2026 GGT and one 2027 GGT in the inventory finder that comes at all close to matching my desired config. Neither matches exactly, so both would require me to compromise, which I wouldn't be very inclined to do when spending that much money. My desired config might be weird, but I wonder if their production hasn't been as thoughtfully matched to market demand as might be desirable.
 
Turns out those don’t really sell cars as well as reliability. Maybe the COO was the problem all along. Their operations are certainly in shambles.
I think they do, but all markets have "table stakes". You have to get the basics right for your unique virtues to matter to people.
 
So where is the 27 Air?

Buddy I’m on my way to losing 40 pounds just 38 more to go!
I don't have any concern about that. Announcing the '27 should be done just as their '26 inventory exhausted and '27s have begun shipping to studios. Otherwise you strand yourself with '26 inventory that you have to put discounts on because many buyers will want the latest model year, even if the changes are extremely minor.
 
At every company I've ever worked at, when a new "boss" starts, heads roll. It always happens. Soon, you'll see new hires, people he trusts.

I will admit, the new CEO is particularly quick.
Quick is a good idea. I've seen a lot of leadership changes at companies, and the rip-the-bandaid off approach has mostly been better than changes being slowly rolled out to minimize the disruption.
 
I don't have any concern about that. Announcing the '27 should be done just as their '26 inventory exhausted and '27s have begun shipping to studios. Otherwise you strand yourself with '26 inventory that you have to put discounts on because many buyers will want the latest model year, even if the changes are extremely minor.
I thought of that because they announced the 27 Gravity so soon, then someone pointed out the 26 Air last year didn't roll out until August-September I think
 
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