Lucid new CEO: Silvio Napoli

I’m not impressed with this choice. It injects exactly zero excitement or vision into Lucid’s brand. And Lucid really needs to execute better on software primarily, not hardware- does he have any experience in improving or building this? Does Lucid believe they already have the team needed for this in house already? It doesn’t seem like they’re well positioned for that at all.

Lucid’s brand is in the toilet right now. And by virtue of a more than 10% drop on the stock price since he was announced, it seems the markets thinks this is a nothing hire.
This mismanaged this just like everything else, stock is gonna hit $7 today it looks like. This is not a fix, this is an exit plan.
 

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I'll stop beating the drum - after this...

As Senior Vice President of Revenue, Erwin oversees Lucid’s global sales and service operations across North America, Europe and the Middle East, as well as Lucid’s customer experience and worldwide retail footprint.​


(Italics and underline added by me.)

How is he doing at his job?

End of rant. Drumming stops.
Yep….. it’s not a good look for him at all but we only see one side, albeit not a good one.

Did he inherit a mess and trying to fix it which can take time or has he created the mess and now doesn’t know how to fix it.

From the outside looking in, he should be the first to go but without the full picture that’s also an unfair statement to make.
 
I get all the reactions to the new CEO here I would,personally, have preferred a younger and deep automotive (EV specifically) knowledge CEO. I do think we should give the guy a chance; Lucid is run by people like you and I and they didn't just roll a dice to name him so yeah let's give them at least the benefit of the doubts. Anyway, I just thought I will bring a different perspective since this thread has also turned into soured grapes.
 
I’m not impressed with this choice. It injects exactly zero excitement or vision into Lucid’s brand. And Lucid really needs to execute better on software primarily, not hardware- does he have any experience in improving or building this? Does Lucid believe they already have the team needed for this in house already? It doesn’t seem like they’re well positioned for that at all.

Lucid’s brand is in the toilet right now. And by virtue of a more than 10% drop on the stock price since he was announced, it seems the markets thinks this is a nothing hire.
Good point on software being crucial, and elevators not being a hotbed of development. Rawlinson himself didn't "get" software, which put us where we still are today, IMO.

That sadi, I think the Market reaction is not from the CEO being appointed, but from the dilution of shareholders inherent in the capital raise and investments made.
 
Generally, consultants excel at generating ideas but often struggle to translate them into scalable operations within large enterprises. Silvio’s 30 years at a single company with billions in revenue demonstrate his ability to institutionalize strategies effectively—something many “C-suite” executives fail to sustain, often lasting less than five years before being exposed. That experience gives me confidence that Silvio truly understands how organizations work. Moreover, graduating from Harvard and being named a Fulbright scholar speak to both his intellect and discipline; achievements seldom reached by ordinary individuals.
The secret to being a good consultant is to ask the client company's staff what they see as problems and what they'd like to implement, then forward that to the client management. Management sees you as some brilliant problem solver and you get your fancy consultant pay 🤣
 
Completely and vehemently disagree. You don’t need a hype CEO or CEO from traditional transport. The latter are mostly clueless about EV transition
Exactly. I don't want some Silicon Valley tech bro. I want someone with relevant history and evidence of long-term problem solving. Silvio's experience has shown just that. Only time will tell if he's got what it takes to steer Lucid in the right direction.
 
If I was an investor, I would worry about the choice of the new CEO. I am not, and I am pretty sure I'll survive the remaining two years of my lease.

I don't think it is likely Lucid will be viable then, but I'll reconsider again.
 
I own a small number of shares. I love this choice. Lucid has operational issues. They have supply chain issues. They need someone to come in and work on that side.

They also need to build out more partnerships like Uber.

And if it doesn’t work, they need someone who can get the company in position to sell it. No one wants the intellectual property. But a niche luxury ev maker with engineering talent could be attractive. And I feel like Silvio could find the right way to accentuate Lucid’s good side.
 
Ford was heavily criticized when they hired Alan Mulally with no auto experience many years ago....turned out to be a master stroke and hailed by some as the best ever Ford CEO.

I may still be in the honeymoon period having only owned my 2026 Air Touring for a month, but I consider this to be one incredible vehicle and couldn't be happier with my decision. I've owned many Porsche, Mercedes, BMW and Lexus over the years and I consider the comfort, performance and luxury feel of the Air to be superior to any of these great cars.

Here's to the Lucid Board decision on CEO also turning out to be a master stroke!
 
Completely and vehemently disagree. You don’t need a hype CEO or CEO from traditional transport. The latter are mostly clueless about EV transition
Hmmm. Not talking about hype. Talking about actual vision for the product and software chops. I didn’t hear anything from him about those things. He is prioritizing what they ‘should not do’ , but that’s pretty cliche from CEOs.

The brand issue is not trivial. It’s existential at this point imo. If there is no hype around the midsize, do you really think it will sell? I don’t. Needs a ton of hype AND a flawless launch. Lucid marketing is a fail with Tim C. I have low confidence in their ability to market to masses with a mid size.
 
Ford was heavily criticized when they hired Alan Mulally with no auto experience many years ago....turned out to be a master stroke and hailed by some as the best ever Ford CEO.

I may still be in the honeymoon period having only owned my 2026 Air Touring for a month, but I consider this to be one incredible vehicle and couldn't be happier with my decision. I've owned many Porsche, Mercedes, BMW and Lexus over the years and I consider the comfort, performance and luxury feel of the Air to be superior to any of these great cars.

Here's to the Lucid Board decision on CEO also turning out to be a master stroke!
Lucid is not established. Ford was.

I love the cars too. But worried they chose an established company CEO. Not a CEO for a fast evolving technology and automotive market. I hope I’m wrong
 
Ford was heavily criticized when they hired Alan Mulally with no auto experience many years ago....turned out to be a master stroke and hailed by some as the best ever Ford CEO.

I may still be in the honeymoon period having only owned my 2026 Air Touring for a month, but I consider this to be one incredible vehicle and couldn't be happier with my decision. I've owned many Porsche, Mercedes, BMW and Lexus over the years and I consider the comfort, performance and luxury feel of the Air to be superior to any of these great cars.

Here's to the Lucid Board decision on CEO also turning out to be a master stroke!
I met Alan Mulally just before he left Boeing to become Ford's CEO. He was the Executive at Boeing that put the first 777 project together and got it certified. In as much as he had not managed auto before, his experience in engineering, safety design and certification, supplier management, cost control, customer (international) management, etc. should not be under-estimated.
 
I doubt many people know what brand the elevator in their apartment or office building is
🧦
This schindler plaque is pretty prominent on the door or where the buttons are, but a lot of buildings went buttonless and you had to scan a card and select the floor ahead of time. I see it in a lot of hotels on vacation...and I do think stuck elevators are much rarer than car issues.
With EV transition, CEO with expertise with ICE transport is a bad decision. You can see how ICE manufacturers are having problems with transition.

Silvio might be the perfect choice. He was with Schneider for 30 years. Didn’t ditch and move from company to company.
I agree, I don't see the Chinese companies struggling with EV with people who were not embedded in the ICE legacy auto world. Xiaomi is a phone maker and having no problem building lots of cars.
 
I was having difficulty deciding on which home elevator to buy.
Now I know for sure that it's the Schindler X8 for my "dream" home.
How serendipitous! My Gravity will surely be elevated.
 
I own a small number of shares. I love this choice. Lucid has operational issues. They have supply chain issues. They need someone to come in and work on that side.

They also need to build out more partnerships like Uber.

And if it doesn’t work, they need someone who can get the company in position to sell it. No one wants the intellectual property. But a niche luxury ev maker with engineering talent could be attractive. And I feel like Silvio could find the right way to accentuate Lucid’s good side.
They need a Time Machine.
 
After reading the comments here and learning about the ceo choice, these are thoughts that haven’t been shared yet: The board selected a bright established guy, outsider at Lucid and not only the ev space, but also the entire automotive industry. Whether right or wrong this implies that they think lucid has the ev, automotive side well enough in hand that he can learn what he needs, but isn’t expected to make or push the boundaries in that area. He is expected to make the organization itself hum, work together so costs can be reduced and revenue growth and profit pushed. Can he do it? I don’t know, but getting the extra funding in the door was probably part of the deal and that was a smart move. Working under a shareholder with the control of the pif can doom a company because what an investor wants and what a company needs to do are not completely aligned and this is probably the amount that gives him the runway he sees he needs.

Saying the line, essentially, ‘what we don’t do is as important as what we focus’ on struck me that there may be more option consolidation in the future of air and gravity, if not outright cancelling the air in the not so distant future. I realize this is complete speculation on my part from what maybe was a throw away line, but out of all the current and future products, the air is the laggard and will remain that way unless a 27 update includes nacs and much faster dc charging.
 
At least in data centers, Eaton is generally known as having the best UPS options, too, fwiw.
Eaton is generally a highly respected electronic component supplier across a very wide range of products. They're in the "you'll never get fired for buying Eaton" level of brand reputation. I just had an Eaton DIN rail mounted minature circuit breaker failing inside the electronics cabinet of a piece of equipment, providing protection between the 240v 3-phase power system and the 24v DC sides of the cabinet, and was very surprised that it wasn't proving reliable. And then it turned out the machine builder had put in the wrong component, and the breaker was behaving exactly as expected (low amp C curve instead of high amp B curve). Eaton's brand reputation is pretty important in this market, because a failed $80 component brings a $15K piece of equipment offline until the problem can be diagnosed and repaired. Spaenex seemed embarrassed when they admitted that they'd installed the wrong component when they built the machine.

Eaton's reputation was established well before Napoli joined the board of the company, so I don't know that I'd credit him for any of Eaton's success. Rather, I see Eaton appointing him to the board as a vote of confidence from the team at Eaton that Napoli has the kind of mindset needed to supervise an engineering intensive company.
 
This mismanaged this just like everything else, stock is gonna hit $7 today it looks like. This is not a fix, this is an exit plan.
I don't see it that way. The stock price is reflecting the dilution that occurred, not the CEO announcement. And the stock didn't get close to $7.

Anyone who thinks the stock is going to pop in any substantial way prior to the Cosmos launch is kidding themselves. Realisticly, there's nothing that Lucid can do to improve the stock price other than showing good financial results, and there's no likelihood of that occurring without a successful Cosmos launch. Positive media coverage when the Cosmos reveal happens may cause a mild bump in the stock price, but that's likely to be temporary.
 
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I agree. Lucid needs execution, not hype. Hype moved the stock back in 2021, but much less so today. Investors want to see execution and better financial results. Until then, the stock will trade sideways or continue in a downward trend.
 
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